How Automation Drives Business Growth and Efficiency

marketingscoops

Apr 15

Summary: Business leaders are under immense pressure to deliver results in the face of market challenges. Automation is an immediate way to improve efficiency and productivity across every department. The technology is no longer a "nice-to-have"; it's a must-have, because automation tools improve both business and employee performance. And automation can help combat burnout and improve work-life balance, which are critical retention strategies for companies adapting to a shifting labor market.

The C-suite is feeling extra pressure to deliver results. Protracted inflation, supply chain disruptions, market volatility, and recession fears are driving business leaders to trim costs and boost efficiency. Meanwhile, the imperative to provide better customer and employee experiences has not gone away. As a result, every company and organization must now strive to do more with the tools and resources at their disposal.

An investment in business process automation is one of the fastest ways to improve efficiency and productivity across every department: sales, service, marketing, commerce, IT, human resources, finance, and more. Automation reduces the repetitive and monotonous tasks humans have to do by relegating those tasks to software, which usually means a better experience for customers, reduced error rates, improved compliance, and lower stress for teams.

Prioritizing automation helps business leaders focus on increasing efficiency, improving results, and delivering value.

The Benefits of Automation

Automation is no longer a nice-to-have; it's a must-have. Adopting automation is especially useful in challenging economic times. With real-time data, automation technology can now trigger immediate automations based on real-time changes in customer behavior or market conditions. Paired with artificial intelligence (AI), companies can use more advanced systems that are not only capable of performing repetitive tasks, but also use AI to learn, adapt, and make decisions based on real-time data.

Together, real-time data, automation and AI enable organizations to deliver highly personalized customer experiences, at scale, while driving higher levels of productivity and efficiency. Today, many employees and leaders view automation as a complementary tool. More than 90% of workers recently surveyed said automation solutions increased their productivity, and 85% said these tools boosted collaboration across their teams.

Nearly 90% also said they trusted automation solutions to get more done without errors and help them make decisions faster. Beyond the business advantages, the human benefits of automation are often under-appreciated. The technology performs the tedious tasks that few people relish, like filling out multiple forms to replace a lost credit card, and helps to lighten employees' workloads.

Vonage, a global leader in cloud communications, sought to unify and automate how its workforce and systems work together to help accelerate growth. Vonage used automation technologies to consolidate customer data, making it easier and faster for sales teams to understand the needs of customers and prospects.

Automation technologies enabled Vonage to simplify quote creation and management, cutting account/phone provisioning time from four days to just minutes, while also reducing the risk of human error......

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By: Juan Perez , EVP and CIO of Salesforce

Source: How Automation Drives Business Growth and Efficiency - SPONSOR CONTENT FROM SALESFORCE