The Fund for African Private Sector Assistance launched its Africa Franchise Accelerator Project in Tanzania. The project will promote and model franchising as part of a national enterprise development strategy to stimulate economic integration, job creation, skills transfer and wealth creation.

FAPA, a multi-donor trust fund that finances technical assistance to advance the African Development Bank's private sector development strategy, provided a $799,800 grant for the project.

The grant will support technical assistance to the Franchise Association of Tanzania to boost the transformation of 90 indigenous small and medium enterprises and 10 aggregated micro operators into franchise brands and sustain a thriving franchise system.

"This project offers a timely boost to Tanzania's micro enterprises, which will gain access to growth-fueling intellectual property and an established brand name. Success here will also inform initiatives to scale up the franchising model across Africa," said Omowunmi Jonah, task manager of AFRAP Project.

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